For more than a decade, I’ve been in the trenches of the pet industry — designing products, building brands, sourcing, manufacturing, and helping founders bring ideas to life. I didn’t start out with money, connections, or a roadmap. I started with my dog, Buddy.

He struggled with joint pain, and the so-called “orthopedic” beds on the market didn’t actually do anything. So I built a better one. That small idea turned into a company that went on to win awards, set new standards for dog wellness, and open the door to everything that came after — sourcing, manufacturing, product development, and brand building.

Over the years, I founded, built, bought, and sold multiple pet companies. I built out my own manufacturing and learned how to develop products and brands from nothing.

I’ve seen what works and what burns people. I’ve seen founders with incredible ideas stall out because factories don’t take them seriously, because sourcing becomes a maze, or because they don’t understand the cost structure well enough to build a real business.

I’ve also seen the opposite — people with the right product, the right brand, the right help, and a real shot at winning. And every single time they succeed, it’s because they had the right foundation. They had the pieces in place. They didn’t waste years or tens of thousands of dollars learning everything the hard way.

That’s why I created TurnKey Pet Brands.

I asked a simple question:

What if someone could start with the foundation already built?

What if they could launch with a brand, identity, packaging, sourcing, and a product line ready to go?

Not a starter kit.
Not a template.
A real, premium, retail-ready pet brand they could grab off the shelf and scale.

TurnKey Pet Brands is the answer.

We sell full brands — in some cases….domains, identities, packaging, messaging, product lines, and sourcing — and hand them off to founders who are serious about moving fast. Instead of spending months or years figuring out the basics, they can step into a brand that’s already dialed in and start building momentum on day one.

And it’s built on everything I’ve learned after a decade of doing this — the successes, the failures, the operations, the manufacturing, the marketing, and the “I wish someone warned me” moments.

TurnKey Pet Brands exists for one reason:

To help driven founders skip the painful parts and start building something real, fast.

Because the pet industry is full of opportunity — but only for the people who get moving.